Lara Stone has replaced Madonna as the face of Louis Vuitton.

Speaking of the 25-year-old beauty, Louis Vuitton’s communications director Antoine Arnault said “After two seasons with such a huge star as Madonna, Marc Jacobs, the artistic director, decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel.”

Marc claimed Madonna had been replaced for the new Spring 2010 collection because he was after a completely different “New Age Traveller” look which is much softer to the image the ‘Celebration’ singer had created.

The designer also welcomed a seductive 70s feel to the new line and said he thought it was more aesthetically pleasing, as well as comforting.

He said: “The collection loosely took its cues from the idea of the New Age traveller; we decided to create a green, outdoorsy set that would evoke a spirit of peace and love.

“To model the clothes, we wanted a modern, iconic, sexy beauty… it had to be Lara Stone.”

Lets see how the new LV campaign unfolds, meanwhile we leave you with the pictures of the previous Louis Vuitton campaign which featured Madonna.